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Organisation, Communication and Marketing : New strategies in ocean racing

On the occasion of the French leg of the Volvo Ocean Race, Eurolarge Innovation, in partnership with Lorient Grand Large and the Cité de la Voile Eric Tabarly, is pleased to invite you to a professional conference.


On this occasion, the big names in the international offshore race will discuss the economic issues surrounding the race : the new race formats, new business models, new forms of communication and new audiences

Program

14:00 – Welcoming

14:15  - Opening speech - Knut Frostad, CEO Volvo Ocean Race


14 :45 Session1 :
What are the events, classes and business models for ocean racing tomorrow?

  • Yannick Perrigot, CEO Windreport
  • Bruno Dubois, VP design & sales North Sails Europe et Nouvelle Zélande
  • Lucien Boyer, CEO Havas Sports and Entertainment, Commissaire Général du Global sports forum
  • Laurent Lachaux, Marketing and Commercial Director, ASO


16 :30 - 17 :00  - Coffee Break


17:00 – 18:15  - Session 2 :
New forms of communication in ocean racing

  • Yann Riou, media crew member Groupama
  • Olivier Avram, President,  Classe Mini
  • Didier Ravon, Editor in Chief, Voiles & Voiliers
  • Christian Dumard, CEO Imagili Sailing News TV
  • James Boyd, The Dayly Sail, editor

18:50 – Closing speech, Norbert Métairie, President of Lorient Agglomération

The conference afternoon, will continue with a cocktail in the Bretagne Business Bar on the VOR Village at 18:30

Conference hosted by Pierre-Yves Lautrou, journalist


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Journal Lorient-La Base

Visuel journal Lorient-La Base

Émission animée tous les jours en direct à 18h par le journaliste-navigateur Pierre-Yves Lautrou

Institutional partners

Lorient Agglomération

Conseil Général du Morbihan

Région Bretagne

La Ville de Lorient

Official suppliers

  • Veolia
  • Azimut
  • Inter Pôle
  • Lori SI

Bretagne Business Club

logo Bretagne Business Club

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